It’s not anymore enough to just create an account and post images that you have shot – you need to do more. one of the best ways to grow your marketing efforts is to follow the trends. Here we look at one of the top features that Instagram has launched – shoppable posts.
This feature allows you to tag up a maximum of 5 products in your posts, and then consumers can tap on the item to check out more information on the product before you make a purchase. This feature is aimed at allowing users to go through the various steps in buying items without the need to switch between applications.
It Acts as a Store Front
The shopping feature acts like a shop – allowing your users to explore the various items that you offer for sale. It works like the tagging feature, allowing you to add tags to the products as compared to users. The followers will be able to find items using the tags and can click on the tags to go to a more detailed page.
The user can check out the name of the product, the price, similar items and other details. If the user clicks on the “shop now” link, the user gets redirected to the business website. Once on the website, the user can make a purchase.
The feature has been requested by both brands and users for a long time now, and it has been integrated into the Instagram system naturally.
Given the number of people that use the app each day, this feature comes with a lot of potential. It will make people buy and sell items and services much more easily to an extended market than before. As a brand, you get a ready market that is willing to consume your products.
However, for you to make this feature work, you need to have enough followers. The more followers you have, the more products you expect to sell. It is the main reason why you need to use an automated tool such as those reviewed on Managed Social to get more users.
As a business, you ought to have an Instagram Business account in order to use this feature. If you are still using the personal account, then it is time to upgrade.
You can now sell products from your Instagram account. The shoppable feature allows you to tag up to 5 products on your account.